History of Nintendo
Hiroshi Yamauchi, who ran Nintendo for more than 50 years, passed away this morning. He played a great role in bringing the game consul to the American marketing and in the creation of Super Mario, Donkey Kong and Zelda. To take a look back at his life and his role in the company, here is an overview of the history of Nintendo (Part I), first published in Uncle John’s Ahh-Inspiring Bathroom Reader.
Back in 1981, Atari was the world leader in video games. In 1983 Nintendo offered to sell Atari the licenses to their Famicom game system, but they couldn’t come to an agreement, so Nintendo decided to go it alone.
They renamed the American version the Advanced Video System (AVS) and in January 1985, introduced it at the Consumer Electronics Show in Las Vegas, one of the largest such trade shows in the world.
They didn’t get a single order.
Nintendo’s problem wasn’t so much that the AVS was a bad system, but more that the American home video game industry was struggling. After several years of impressive growth, in 1983 sales of video game consoles and cartridges suddenly collapsed without warning. Video game manufacturers, caught completely off guard, lost hundreds of millions of dollars as inventory piled up in warehouses, never to find a buyer. Atari’s loss of $536 million prompted Warner Communications to sell the company in 1984.
Mattel sold off its version, Intellivision, the same year and shut down their entire video game division. Many other companies went out of business.















