Does This Chicken Taste Like Toothpaste to You?
Most major companies first find success when one big product breaks through with customers. Then they try to expand their horizons (and profits) with “brand extensions.” Successful examples: Coca-Cola’s Diet Coke, or the Disney movie studio launching Disneyland. Unsuccessful examples: keep reading. Colgate The name “Colgate” probably makes most consumers think of toothpaste, which is […]